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The Coca-Cola Company is the world's largest consumer-facing seller of plastics, so it may surprise you to learn that the beverage giant was an early leader in refillable bottles. A century ago, it got 96% of its bottles back for reuse by offering customers a bottle deposit.
Unfortunately Coke gutted its own refillables infrastructure in the United States between the 1950s and 1970s, opting for single-use bottles that pushed the cost of its packaging waste onto the public and the planet.
We're pushing Coke to bring back refillable bottles and commit to supporting legislation that would ban single-use plastic bottles.
Tell Coca-Cola to bring refillable bottles back to the United States.
A new report reveals that, as early as the 1970s, the company knew switching to single-use containers would be worse for the environment — but did it anyway. To make matters worse, since then Coke has fought state and federal legislative efforts to ban single-use bottles and other throwaway containers.
Coke recently took a step in the right direction by committing to sell 25% of its beverages globally in refillable containers. But beyond one small pilot project in Texas, it hasn't circulated any refillable bottles in the United States — the company's flagship market.
That's why the Center has teamed up with like-minded groups to flood the Coca-Cola Company with as much support for reusable bottles as possible. Add your name to our petition now.